If Christmas trees smell woodsy, what would a beer brand's tree smell like? Apparently, dive bar-y.
Miller High Life — which is celebrating its 120th anniversary — is releasing a neon table-top tree inspired by vintage dive bar décor, according to a news release. To pay homage to that unmistakable dive bar scent, it comes with sweet tobacco and teakwood-infused scent bead satchels to place on or around the tree. Game Room Decor Neon Sign
"The Merry High Light" — which stands at 2½-feet tall — is giving "Champagne of Beers" flair from the topper to the tree skirt. Instead of an angel or star, a Miller High Life soft cross sits atop the tree. And, the tree skirt is twinning with the Girl in the Moon, both donning stripes.
Even though it's the holiday season, the tree isn't powered by Christmas magic — shocking, we know. It can just be plugged into the wall.
"The Merry High Light," which costs $120, will be available Dec. 8 on a first-come, first-served basis at millerhighlife.com/120th-anniversary, the news release said. There will only be one drop of the trees.
The beer brand will also be giving away one collector's edition of the tree, which is 5 feet tall and features a Girl in the Moon tree topper, the news release said. To enter, people will be able to fill out a form at millerhighlife.com/120th-anniversary. The giveaway closes at 11:59 p.m. CT Dec. 15.
Game Neon Light This year's "Merry High Life" collection also includes apparel, winter accessories and ornaments. Plus, gingerbread dive bar kits are back — the first model was released in 2021. It was followed up by a Leg Lamp Beer Tower in 2022.